Trust increases backing for Minardi (2)

Published on 22 May 2003 by Huub Rothengatter

At the moment in the Trust headquarters in Dordrecht, The Netherlands the pressconference is taking place. The press was shown the new livery of the Minardi. By increasing their support to the European Minardi Cosworth Formula 1 team Trust has become the first Dutch company that is a main sponsor of an F1 team. Since the beginning of this season Trust has been supporting Jos by sponsoring Minardi and the results of this relation became quickly apparent. Trust wants to get higher up and their aim is to get their brand name more international exposure.

The new livery of Minardi

Jos is very pleased with this extra support from Trust: "I would like to thank Michel Perridon for his continued trust in me and the team. Trust gave me the chance to return to F1 this season and it is marvelous that this relationship is extended. It is a unique situation now we have a Dutch company who is a main sponsor for a Formula 1 team and I am proud of that. Of course it started of as a business relationship but over time a friendship has formed. Don't get me wrong, it is not that Michel wants to be our sponsor because we are good friends. They have a critical look on expenses but they have experienced that sponsoring Formula 1 is an excellent way to promote yourself and the result have been coming in ever since. I hope this will be an example for the rest of the Dutch businesses."


Trust's name is very prominent on the white sidepots