MasterCard introduces a unique sponsorship programme for ...

Published on 07 November 1996 by Verstappen Info Page

MasterCard introduces a unique sponsorship programme for their 4 year sponsorship deal with Lola. They call it reciprocal marketing: In exchange for membership dues, cardholders receive several benefits ranging from team merchandise to access to racing drivers, teams and cars. The club membership will be introduced in February 1997 in Europe, South America and the Asia/Pacific region. Cardholders can join the club annually at any of three levels. Club dues fund the sponsorship: the cost of sponsorship is entirely paid with revenue generated by the exclusive club.

If you would like information on how to join the MasterCard Formula One World Championship Club, please fax your name, telephone number and address to Advantage International at +44 181 876 4343 and please mark your fax “MasterCard Formula One World Championship Club”.