Exact announces partnership with Formula 1 driver Max Verstappen

Published on 21 August 2015 by Niels Hendrix

Max Verstappen, the talented Toro Rosso Formula 1 team driver, has today signed a personal partnership agreement with Exact, a global frontrunner in cloud-based business software for small-and medium-sized enterprises (SMEs). The partnership underlines a match on drive, mentality and ambition between the Dutch driver, whose sights are set on a top podium finish, and the Dutch software company that is focused on becoming a global top three player in business software in the cloud for SMEs. 

The 17-year old driver is the youngest in the history of Formula 1 to have scored championship points in a race, but his ambitions are aimed higher. These winning ambitions symbolize the same desires that Exact holds for its software portfolio, to enable its customers and their accountants to grow to the max through better insights and control over their business. Exact supports over 230,000 companies around the globe.

Erik van der Meijden, CEO Exact, commenting on the agreement, said: “The partnership with Max Verstappen is very exciting for the team at Exact. Max’s mentality matches our approach to our customers. Just as our technology enables businesses and their accountants to grow and succeed, Max is dedicated to winning the highest possible award in Formula 1 and is pushing to achieve this. Success in sport and success in business requires a process of continuous improvement. This is something we will be highlighting in Exact’s global marketing campaigns in which Max will play a leading role. Needless to say we wish Max the best of luck for the Belgian Grand Prix this weekend.”

Max Verstappen said: “I am delighted and very proud to be partnering with Exact. The company already has a history with the world of Formula 1, including supporting my father when he was driving. With its relentless focus to never stop improving, the partnership with Exact is a perfect fit from my career perspective in Formula 1. We both want to reach the top of the global stage. Yes, that can be challenging, but we both know that you can force success. You just need to keep following the right path.”

About Exact
Vigorous business software. That’s what Exact builds. For more than 230,000 businesses around the world. For entrepreneurial Doers who dare and, if they fall, always get up again. Exact breathes that same spirit. Thirty years ago a garage start-up by six students, now a global company, employing 1,550 people in 15 countries with revenues of € 188 million in 2014.

With Exact, businesses can quickly respond to shifting market conditions and grasp opportunities with both hands when they arise. Its business software enables customers to focus on their next goal, and look ahead to the next challenge. For further information about Exact, visit http://www.exact.com.

Max Verstappen has a creative cooperation with design and research institute FreedomLab on community-activation, to be able to have a broader relevance in the lives of his fans. The cooperation with FreedomLab aims to further develop the domains of professional sports, health and entrepreneurship.