Formula 1-demo in the heart of London

Published on 11 July 2017 by Bryan van Berlo

Prior to the British Grand Prix at the Silverstone circuit, Liberty Media organises a Formula 1-demo in the middle of London. The event will take place on Wednesday evening at the Trafalgar Square. It will mark the first time in Formula 1 history that all 10 teams have come together outside of a race weekend to put on a show for the public, which should bring the fans closer to the sport. Alongside the demonstrations, 'F1 Live' will be filled with music as well as a number of interviews with F1 drivers as well as leading figures in the sport.

Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “F1 Live London is the most striking example yet of Formula 1’s evolution this year. We feel there is no better way to celebrate the exciting season we have had so far than to have this landmark event in London on the eve of the British Grand Prix. This is all about giving our fans the opportunity to get closer to the teams, cars and drivers they love.”

F1 Live will take place from 5:30pm to 9:00pm. F1 fans who are unable to attend the event can watch the action live from 6pm BST on www.f1.com/F1live and www.youtube.com/formula1.