Max Verstappen and G-Star RAW launch MAXRAW 1 collection
Published on 04 February 2019 by Niels Hendrix
Formula 1 driver Max Verstappen revealed his first collection with G-Star RAW by personally welcoming fans to the limited-edition styles at the brand’s flagship store in Amsterdam. The launch event welcomed hundreds of fans for a personal meet and greet with Max, witnessing the collection release in person.
The six limited edition styles are available on Verstappenshop.nl and in G-Star stores throughout the Benelux region and in specific stores in the UK. They are all curated by Max and the G-Star design team, continuing the denim brand’s culture. The collaboration is marked by the emblematic “X”, symbolizing the convergence of the two brands with similar roots and alikeness in the desire to continuously push the boundaries.
In Max’s own words: “I’ve always had this drive to become better. To reach for more. To go further. And to work together with a brand that feels the same way and has shared roots, is very exciting.”
The collection reintroduces the Radar jeans, with its characteristic lowered front pockets, in an updated fit and featuring rich details such as thick embroidered pocket arches. The collection also contains the Max Core graphic sweat, a zipped hoodie, a jersey T-shirt and the XPO Badge Overshirt.