Sim racer stuns in victory over Max in Heineken's Global Player 0.0 finale

Published on 08 December 2023 by Niels Hendrix

An sim racer makes headlines by achieving the unthinkable: defeating the three-time F1 World Champion Max Verstappen in an exhilarating twist at the Heineken Player 0.0 finale. This global showdown, amidst the historic walls of Heineken’s first brewery in Amsterdam, marks a new era for sim racing.

Max said: “Competing against such passionate racers was a unique opportunity to share my passion for the sport with race fans. It's inspiring to see how Player 0.0 brings together diverse talents united by a commitment to safe driving, and hopefully will be an inspiration for anyone looking to get into racing.”

The Heineken Player 0.0 campaign, is an exciting gaming initiative that Heineken and Verstappen developed, to create a new virtual racing experience for fans culminated in winning gamers getting to race against Max himself.

The Player 0.0 initiative is part of Heineken’s global responsible consumption platform, When You Drive, Never Drink, which was conceived to champion responsible consumption, expanding to new audiences in the world of virtual racing. Underscoring that the best drivers are those who choose not to drink. In a gripping 14-lap battle at the sim racing Zandvoort circuit, the sim racers' victory electrified the audience, highlighting the campaign's competitive spirit.

The global showdown featured fierce competitors; being the local winners from tournaments held in Canada, Brazil, Mexico, and the Netherlands, all culminating in a tense finale against Verstappen. Yet, in a stunning display of tenacity, it was Floris Wijers, a sim racer from The Netherlands who seized the spotlight, proving that determination and skill know no bounds.

As the 2023 sim racing season concludes on a high note, Heineken sets the stage for an even more thrilling 2024 season. Expanding Player 0.0's global footprint and reinforcing its commitment to promoting responsible consumption through innovative platforms, while leveraging its motorsports partnerships on a global scale.

Rob van Griensven, director global digital Heineken, added: “The win for the sim racer at the Player 0.0 final is more than just a victory: it's a perfect showcase of our campaign's spirit. It blends global racing talent with our message of responsible consumption which has made this campaign a global success. We're excited about how this sets the stage for next season, promising even more thrilling experiences for fans and a continued emphasis on enjoying responsibly.”