Verstappen.com and Thuisbezorgd.nl join forces in new campagne

Published on 15 July 2024 by de redactie

From July 15, Thuisbezorgd.nl is launching a new campaign together with Verstappen.com, the only official webshop of Formula 1 hero Max Verstappen. Until September 8, anyone who orders twice through Thuisbezorgd.nl will win special prizes, from signed Verstappen merchandise to a paddock tour.

Max Verstappen has worked with the food delivery company before in a joint campaign with Red Bull and Red Bull Racing. Again this year, fans have a chance to win prizes by adding a can of Red Bull to their order, but consumers are also guaranteed to win a prize with a second order within the campaign period. The campaign can be seen throughout the Netherlands via Out of home, and a large-scale online media approach.

Nikita Lensink, head of marketing at Thuisbezorgd.nl: "As a Dutch brand it’s amazing to work with one of the greatest sportsmen of our country, around one of the most important sporting events of the year. In addition, with this campaign we’re not only building our brand, but also adding real value for the customer."  

Nico de Jong, CEO Verstappen.com: "F1 fever reaches a peak in the Netherlands around the GP in Zandvoort. We are therefore extremely proud that together with Thuisbezorgd.nl we can surprise many fans with this activation. Through this collaboration we can unite the passion for motorsport and good food in a unique way.”