Red Bull confirms to sponsor OrangeArrows in 2002
Published on 21 October 2001 by Thorsten Hendriks
Arrows is delighted to confirm that the World's leading energy drink brand, Red Bull, will continue its sponsorship of the OrangeArrows Team into the 2002 Formula One Season.
The famous and distinctive Red Bull logo will be exclusively displayed on the all-new Cosworth engined Arrows A23 cars representing the start of a wider, more inclusive, relationship between Red Bull, Arrows and sister Company TWR.
Arrows Team Principal and Chairman of TWR, Tom Walkinshaw said, "I have been very impressed with the vision and drive that has made Red Bull so successful to date. This announcement represents the first fruits of our collaboration in the important US market and I am delighted that, through our varied motorsport activities, both Arrows and TWR are able to provide a platform for Red Bull's global marketing strategies, now and in the future".