Max Verstappen launches new logo, website, shop and his own app!

Published on 25 August 2016 by Niels Hendrix

Max Verstappen is using his upcoming home Grand Prix at Spa-Francorchamps as the backdrop to reveal his new look. Alongside a new logo, website and webshop, the Formula 1 ace will also launch his own Max Verstappen app.

A striking logo forms the basis of the Dutchman's new style: no-nonsense and to the point, words that resemble Max's character and driving style. The letter 'V' features prominently in the new logo, like it does in the helmet of both Max and Jos. The two triangles turn the 'V' into an 'M', Max's initials.

Besides designing the logo, Triple operated as the full service digital partner in collaboration with the Verstappen.nl team to revamp the website. In addition to the existing information categories, the website will also feature a couple of new features, all displayed in a stylish and clear manner on desktop, laptop, tablet and phone.

The Verstappen webshop has also been updated according to Max's new style. Apart from the usual products, the webshop is proud to offer new Max Verstappen merchandise featuring a black or grey MV-cap and a brand new Dutch MV-flag. 

These three products are also available during the Grand Prix weekend at Spa-Francorchamps. The Verstappen merchandise trailer will feature prominently at the famous Les Combes corner.

Last but not least is the brand new Max Verstappen app, developed by Triple. The app pulls together the latest Verstappen news, all of the youngster's social media, a race calendar and stats about Max. In short, the app is a must-have for all Verstappen fans and is available on iOS and Android.